Fit For Me

The Challenge

HEIGHTEN AWARENESS

After a successful first year, Fit for Me continued on as premier sponsor of Full Figured Fashion Week. They wanted to boost brand awareness around the sponsorship and promote product trials, as well as extend the in-person activity to a fun, engaging digital safe space.

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The Execution

BRAND VISIBILITY AND ENGAGEMENT

• Manage all social media campaigns
• Design Facebook Canvas to build visibility
• Post to and monitor all social channels
• Engage brand ambassadors
• Design custom Snapchat geo filters
• Provide live updates throughout event

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The Results

INCREASED REVENUE FROM MARKETING & SEO

Fit For Me’s sponsorship of #FitForMeFFFWeek successfully raised brand and event awareness through multiple social platforms. A total of 402,944 Facebook engagements occurred during the event, including 346,765 people reached during the Facebook Live streaming. Instagram saw more than 1,900 event engagements and gained 851 followers during the week-long event. Snaps with the Fit For Me branded geo filter were viewed 27,894 times. Ambassadors posted a total of 116 posts which were engaged with 51,459 times.